The Screen Loft

The Screen Loft is an independent cinema concept designed for the film buffs. The cinema will showcase classic and cult films with a curated selection of new releases. The aim is to celebrate the art and photography of cinema.

The logo and fonts evoke images of classic cinemas with their lightboxes and tall lettered posters. Bold combinations of colour are used to distinguish different genres, this is in part to give cinemagoers a visual cue when deciding what type of film they are in the mood for. It also gives the brand a distinctive fun aesthetic to set it apart from the more serious, corporate branding used by many of the national cinema chains.

Captivating stills are framed in the colour, celebrating the amazing photography and art found in each film. The aim is to entice the viewer to look through the images, get a feel for the mood of the film, and want to see more.