Drop Skincare

Drop is a rebrand for a concentrated skincare range, developing on from an original brand concept created a number of years ago. The brand name and slogan were chosen to convey that the oils and extracts used in the product are potent, and the consumer need use ‘Just a Drop’. Subtle gradients are used on the packaging which deepen in colour toward the bottom, supplemented with saturated streaks to evoke concentration of ingredients.